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Transforming Jakarta's Skyline with Temperature-Sensitive LED Display




In the bustling metropolis of Jakarta, where the weather can change in the blink of an eye, Media Indra Buana is revolutionizing Out-of-Home (OOH) advertising with their innovative approach to temperature-sensitive advertisements. Leveraging cutting-edge technology and real-time weather data, Media Indra Buana’s LED displays can automatically adjust their content based on the current temperature. Utilizing the AccuWeather application as a reference point and focusing on the Plaza Sentral location, these dynamic OOH ads ensure that the message resonates with audiences regardless of the weather conditions.




Dynamic Content: The content displayed on the LED screens undergoes automatic transformations to reflect the prevailing temperature. Whether it's a scorching hot day or a sudden downpour, the advertisements seamlessly adapt to the weather, capturing the attention of passersby with relevant and timely messaging.


Temperature Triggers: Media Indra Buana relies on AccuWeather to provide accurate temperature readings for Plaza Sentral. Using this data as a trigger, the OOH ads switch between different sets of content based on predefined temperature ranges.


By dynamically adapting to the temperature fluctuations in real-time, Media Indra Buana's temperature-sensitive OOH ads not only capture attention but also enhance the overall effectiveness of outdoor advertising campaigns. With this innovative approach, advertisers can engage with audiences on a deeper level, delivering messages that are not only relevant but also timely and impactful. Contact Us Now!

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